The SOHO Solution: 21 Selling Strategies for Growing Your Small Business – eBook

General Info

From the creator of the Soho Sales Fundamentals methodology Tom Abbott comes The SOHO Solution, a success manual for growing your small business.

The twenty-one selling strategies introduced in this book address four areas that are essential to achieving success in sales. The four areas are customer fundamentals, product fundamentals, presentation fundamentals and relationship fundamentals.

The strategies introduced in weeks 1 through 6 cover customer fundamentals. These strategies teach you how to save time and money by better understanding your customers and finding more effective ways of reaching them. Weeks 7 through 11 address the second area, product fundamentals. These strategies deal with the importance of branding yourself and your business. The third area, presentation fundamentals, is covered in weeks 12 through 16. These strategies teach you how to convert more leads into sales. Weeks 17 through 21 focus on the fourth area, relationship fundamentals. These strategies demonstrate how your relationship with yourself and others greatly impacts your sales. It’s my hope that by applying the twenty-one weekly strategies in this book, you’ll soon begin attracting your ideal target customer, differentiating yourself in the marketplace and converting more leads into sales.”

Book Format: ePub, PDF and Mobi
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Price: S$19.00

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eBook version of “The SOHO Solution”. Three formats provided with purchase for viewing on ereaders and computers. Formats included: ePub, mobi and PDF. EBook package will be emailed to you within 24 hours of ordering.

About Tom

Tom Abbott is a Singapore-based Canadian sales trainer, coach and author of 'The SOHO Solution: 21 Selling Strategies For Growing Your Small Business'. For more than ten years, he has been working with companies worldwide including Marie France Bodyline, National Geographic Explorer and SingTel to help them increase sales.

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Praise for The SOHO Solution

"The SOHO Solution is the success manual that small business owners and sales professionals have been looking for. I’ve read scores of books on success in sales and this is one of the most practical and effective ones I’ve ever seen.“
- Jim Cathcart, author of Relationship Selling & The Acorn Principle.

“They say, nothing happens until someone sells something. If you’re looking to increase your income and happiness as a successful small business owner or sales professional, The SOHO Solution is a must read.”
- Dr. Peter Legge, chairman, CEO, publisher, Canada Wide Media Limited and author of "Make Your Life a Masterpiece".

"The SOHO Solution is a small book with a BIG payoff. This is an easy-to-read, highly practical book where, in 21 weekly lessons, you can transform your sales results from good to great."
- Dr. Tony Alessandra, author of "The Platinum Rule for Sales Mastery and Collaborative Selling".

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